PRIMELAY, smart flooring: PRIMELAY, smart flooring is a brand name in Malaysia, dedicated to become the market leader in recycled rubber industry. It was founded in early 2010 and started as a underlay marketing company for carpets & wood laminate flooring, later specialising in converting waste tyre rubber into a range of rubber crumb products like crumb rubber underlay, rubber tiles, special recycle rubber tiles etc. Once rubber waste is destined to landfills, scrap tyres and recyclable rubbers will be shredded and ...